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Powder Rooms Grab More Attention
Small Rooms Offer Big Potential for Creativity
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The powder room is no longer just about function... Today it can be so much more, you are only limited by your imagination. |
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Faucets with an elegant European appearance, ornate S-shaped handles, high arc faucet and rich wrought iron finish.
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“Consumers are recognizing that the powder room is a highly visible part of the home seen by guests more often than nearly any other room, perhaps with the exception of the kitchen,” explained Margie Rowe of Moen. “In addition, because of its smaller size, it is easier for the homeowner to make a big statement with a relatively low budget. We see consumers becoming more and more creative in their approach to outfitting the powder room. Even if the rest of the home is done in a traditional style, homeowners realize it’s acceptable to break the rules and have a little fun.”
More than any other room in the house, the powder room today provides a unique opportunity for homeowners to experiment with their sense of style without breaking the bank. It also provides a means to significantly boost your home’s value. Powder rooms are currently in such high demand that many realtors confirm the addition of a powder room to a home that formerly had only one full bath can mean a return of $15,000 to $20,000, depending on location. Is it any wonder, then, that Moen research indicates nearly 70 percent of consumers will upgrade their powder room faucets -- a percentage that is equal to those who are expected to upgrade their master bath faucets.
Products being used to upgrade powder rooms include:
- Faucets and bathroom accessories
- Vessel sinks and furniture-like vanities
- Open sink bases, pedestal sinks, corner-mount lavatories and in-wall toilet tanks
- Natural materials, such as glass, stone and wood
- Natural finishes, such as oil-rubbed bronze, brushed nickel and wrought iron
- Fun fabrics and bright colors
- Sculptural accents, such as specialty lights and mirrors
Regardless of the specific product or style, designers say one common link is an increasing willingness on the part of consumers to spend more money than before on products that can help achieve a sense of style in the powder room.
Moen is a prime example of a company aggressively responding to this trend by focusing a number of its new product introductions exclusively on the powder room. As part of its new brand -- ShowHouse by Moen -- the company is introducing three full powder room suites in 2004, complete with trendy faucets and matching accessories, including towel bars and rings, toilet paper holders and toilet tank levers. With the new introductions, homeowners have the opportunity to make a well coordinated style statement that expresses their personality. And it doesn’t matter what style has been chosen for the rest of the house.
The new Bamboo Powder Room Collection from ShowHouse by Moen is designed to bring the outside in through an open waterway that allows water to spill over the faucet’s edge, simulating the look and feel of natural waterfall. The faucet base, spout and handles resemble strips of bamboo. Looking for Old World charm? The new Casa Powder Room Collection, also from ShowHouse by Moen, will fit the bill with its elegant European appearance, ornate S-shaped handles, high arc faucet and rich wrought iron finish. And for consumers who prefer a modern look, the new Sophisticate suite offers clean, smooth lines that fit in any urban or suburban setting.
“The powder room is no longer just about function and picking out a basic sink and toilet,” said Rowe. “Today it can be so much more with an endless array of new products, designs and styles. You are only limited by your imagination or that of your designer.”
For more information about the new powder room collections that are available from ShowHouse by Moen through select plumbing showrooms, visit showhouse.moen.com or call (800) BUY-MOEN.
EDITOR’S NOTE:
Moen Incorporated is one of the world's largest producers of residential and commercial plumbing products. Moen is the number 1 brand of faucets in North America. The company manufactures a complete line of single- and two-handle faucets in a wide assortment of styles and finishes. It is also a leading producer of residential and commercial sinks, a variety of shower accessories and bathroom accessories (sold under the brands Moen, Cleveland Faucet Group, Creative Specialties International, and ShowHouse by Moen).
Moen Incorporated is an operating company of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), the consumer products company.
Written by: Ginny Long - director of public affairs - Robert Falls & Co. (440) 962-2019 or (800) 321-8809, ext. 2019
COPYRIGHT NOTICE: These articles may be copyrighted by the individual author(s) and are intended for individual use only. Reprints, publication or public distribution is available only upon request. Please contact us in order to obtain authorization to use article above.
2005/02/03
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